It’s been a dream year for the UK’s best sleepwear company
With the start of the new year, the UK is set to see a dramatic jump in the number of products from the UK based on the New York Times bestseller list.
A total of 527 products have been featured, with only 20 products making it onto the list, including a selection of men’s and women’s sleepwear and accessories.
The products are all exclusive to the UK, which is the biggest market in the world for UK-based brands.
“It’s the best time of year for retailers to launch new products, with the advent of the holidays and the new season of the internet,” said James Bancroft, chief executive of British Sleepwear, which has produced some of the UKs best sleep products in the past.
“We’re also seeing a significant increase in sales across the UK and the number is up by an average of 50 per cent in the last 12 months.
The new year is shaping up to be the best in UK sleepwear history.”
Bancrock said that the UK has a huge demand for sleepwear as it continues to recover from the global financial crisis and has been one of the fastest growing markets for the industry.
“The rise in demand is largely driven by the fact that people are getting tired of the same old products,” he said.
“They are now looking for a more innovative product, and that’s why we’re seeing an increasing number of new products from UK based companies.”
Among the UK-focused products on the list is the Sleepwear for Everyone collection, which includes a range of sleepwear designed to fit a wide range of needs, including for men and women.
There is also a range for men to choose from, which features a selection that has been designed to be worn during the winter months.
“What makes this product stand out is the sheer quality of the workmanship, the design, and the fit,” said Bancrooft.
“I’ve had many requests for this product for years and this is one of our best sellers.
There are also a lot of men in this range who want to wear it during the colder months, and it’s one of those products that will keep you warm when it’s cold out.”
There is a range in the UK for women too, which will feature a range including a range made for women, designed to suit the modern female lifestyle.
Bancbrots team of designers have also worked hard to ensure that the range looks as though it’s from the brand’s own studio.
“This is one our best-selling products, and with this collection, we’ve also created a collection that’s inspired by our team,” he added.
The first collection of Sleepwear For Everyone will launch on December 18 and will be available in men’s sizes up to 32.
The range will be limited to just two pairs of the original Sleepwear design, so if you’re interested in trying the range out, you can pre-order your copy of the collection here.